{"title":"New Launches","description":"\u003cp\u003e\u003cstrong\u003eFresh from the loom. Straight to you.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover VAIDEHYA™'s newest arrivals — handcrafted sarees rooted in India's richest weaving traditions. Bengal handloom cotton, each new launch is a celebration of colour, craft, and timeless Indian heritage.\u003c\/p\u003e\n\u003cp\u003eBe the first to wear what's just arrived. New pieces added regularly.\u003c\/p\u003e","products":[{"product_id":"sindoor-pushpa-bengal-handloom-cotton-saree-vermilion","title":"Sindoor Pushpa – Bengal Handloom Cotton Saree | Vermilion Red, Festive \u0026 Wedding Wear","description":"\u003cp\u003e\u003cem\u003eWoven in the colour of celebration.\u003c\/em\u003e Sindoor Pushpa is a Bengal handloom cotton saree in rich vermilion red — a shade that carries the spirit of Durga Puja, Diwali, and every festive moment worth remembering.\u003c\/p\u003e\u003cp\u003eDelicate woven butis scatter across the body, framed by an ornate floral zari border with royal blue accents and a gracefully woven pallu that drapes beautifully. Lightweight, breathable, and exceptionally comfortable — this saree moves effortlessly from festive gatherings and weddings to cultural occasions and office wear.\u003c\/p\u003e\u003cp\u003eEvery weave reflects the artistry of Bengal's skilled handloom craftsmen. Comes with a matching running blouse piece (approx. 0.8m). Slightly sheer — matching innerwear recommended. Free shipping across India.\u003c\/p\u003e\u003cp\u003e✦ Handloom  |  ✦ Festive Wear  |  ✦ Wedding Wear  |  ✦ Puja Wear\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean recommended for first wash; hand wash separately in cold water with mild detergent thereafter. Do not bleach. Dry in shade. Iron on medium heat.\u003c\/p\u003e","brand":"VAIDEHYA™","offers":[{"title":"Default Title","offer_id":54331690484025,"sku":"VSR001","price":1950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/8299\/8073\/files\/Modelshot_dbb0d526-2d67-4902-8f83-b5b8d3d794e3.png?v=1786792652"},{"product_id":"harit-pushpa-bengal-cotton-saree-parrot-green-zari","title":"Harit Pushpa – Bengal Handloom Cotton Saree | Parrot Green Zari, Festive \u0026 Daily Wear","description":"\u003cp\u003e\u003cem\u003eFresh as spring, rooted in tradition.\u003c\/em\u003e Harit Pushpa is a beautifully woven Bengal handloom cotton saree in vibrant parrot green — a colour that symbolises freshness, prosperity, and the joy of new beginnings.\u003c\/p\u003e\u003cp\u003eDelicate multicolour woven motifs in pink, blue, and gold scatter across the body, framed by an exquisite floral zari border that lends graceful sophistication. Lightweight and easy to drape, this saree moves effortlessly from festive celebrations and temple visits to office wear and cultural gatherings.\u003c\/p\u003e\u003cp\u003eDesigned for women who appreciate comfort, craftsmanship, and timeless style. Comes with a matching running blouse piece (approx. 0.8m). Free shipping across India.\u003c\/p\u003e\u003cp\u003e✦ Handloom  |  ✦ Festive Wear  |  ✦ Daily Wear  |  ✦ Temple Wear  |  ✦ Office Wear\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean recommended for first wash; hand wash separately in cold water with mild detergent thereafter. Do not bleach. Dry in shade. Iron on medium heat.\u003c\/p\u003e","brand":"VAIDEHYA™","offers":[{"title":"Default Title","offer_id":54331747664185,"sku":"VSR002","price":1950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/8299\/8073\/files\/MODELSHOT_2f9e352c-80c2-41cd-800e-f97e2a619ff2.png?v=1786795672"},{"product_id":"neel-pushpa-bengal-cotton-saree-cerulean-blue-zari","title":"Neel Pushpa – Bengal Handloom Cotton Saree | Cerulean Blue Zari, Festive \u0026 Daily Wear","description":"\u003cp\u003e\u003cem\u003eDeep blue, delicately woven.\u003c\/em\u003e Neel Pushpa is an elegant Bengal handloom cotton saree in rich cerulean blue — a shade that carries both tradition and quiet refinement.\u003c\/p\u003e\u003cp\u003eDelicate multicolour woven motifs in pink, green, and complementary tones adorn the body, while a graceful floral border with intricate golden woven detailing creates a striking contrast. Lightweight and breathable with a soft, comfortable drape, finished with hand-finished decorative tassels.\u003c\/p\u003e\u003cp\u003eTraditional yet versatile — Neel Pushpa moves easily between Durga Puja and festive celebrations, office gatherings, and elegant everyday wear. Comes with a matching running blouse piece (approx. 0.8m). Free shipping across India.\u003c\/p\u003e\u003cp\u003e✦ Handloom  |  ✦ Festive Wear  |  ✦ Daily Wear  |  ✦ Puja Wear  |  ✦ Office Wear\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean recommended for first wash; hand wash separately in cold water with mild detergent thereafter. Do not bleach. Dry in shade. Iron on medium heat.\u003c\/p\u003e","brand":"VAIDEHYA™","offers":[{"title":"Default Title","offer_id":54333995548985,"sku":"VSR003","price":1950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/8299\/8073\/files\/MODELSHOT_7ffb230f-ae28-4178-8735-12e6d520af9a.png?v=1786867380"},{"product_id":"neel-madhavi-bengal-cotton-saree-cobalt-blue-floral","title":"Neel Madhavi – Bengal Handloom Cotton Saree | Cobalt Blue Floral, Festive \u0026 Daily Wear","description":"\u003cp\u003e\u003cem\u003eRoyal blue meets handloom artistry.\u003c\/em\u003e Neel Madhavi is a Bengal handloom cotton saree woven with vibrant floral-paisley motifs in magenta, pink, and lime green — a celebration of colour and Indian craft tradition.\u003c\/p\u003e\u003cp\u003eThe ornate border and richly detailed pallu make it as stunning draped as it is in a flat lay. Lightweight, breathable, and naturally comfortable — perfect for festive gatherings, cultural occasions, and everyday elegance.\u003c\/p\u003e\u003cp\u003eComes with a matching blue blouse piece with coordinated motifs. Free shipping across India.\u003c\/p\u003e\u003cp\u003e✦ Handloom  |  ✦ Festive Wear  |  ✦ Daily Wear  |  ✦ Office Wear\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean recommended for first wash; hand wash gently in cold water with mild detergent thereafter — avoid soaking given the vibrant colours. Do not bleach. Dry in shade. Iron on reverse side, low-medium heat. Handle tassels gently; store folded in cotton\/muslin cloth.\u003c\/p\u003e","brand":"VAIDEHYA™","offers":[{"title":"Default Title","offer_id":54334036574521,"sku":"VSR004","price":1950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/8299\/8073\/files\/MODELSHOT_601e63ac-99fd-4e31-b9fd-b7e2d1deffcb.png?v=1786876179"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/8299\/8073\/collections\/image_b5e9661b-bae9-4788-9c54-bdc7df12b48b.png?v=1786881517","url":"https:\/\/vaidehya.com\/collections\/new-launches.oembed","provider":"VAIDEHYA™","version":"1.0","type":"link"}